The system that collects customers' contact information and buying habits is a

The system that collects customers' contact information and buying habits is a

• A. Customer relationship management system
• B. Enterprise resource planning system
• C. Human resources information system
• D. Supply chain management system

Answer: (A)

A customer relationship management system is designed to collect and centralize information about customers—like contact details and buying history—and use it to manage interactions across sales, marketing, and support. That focus makes it the best choice because it specifically targets the data and activities that help build and nurture relationships with customers, track communications, and analyze buying behavior to improve engagement and sales. Other systems serve different purposes: an ERP links and plans internal resources across departments; a human resources information system stores employee data and HR processes; a supply chain management system optimizes the flow of goods and information from suppliers to customers. They may touch customer data in some contexts, but their primary goals aren’t about managing ongoing customer relationships and buying behavior the way a CRM does.

A customer relationship management system is designed to collect and centralize information about customers—like contact details and buying history—and use it to manage interactions across sales, marketing, and support. That focus makes it the best choice because it specifically targets the data and activities that help build and nurture relationships with customers, track communications, and analyze buying behavior to improve engagement and sales.

Other systems serve different purposes: an ERP links and plans internal resources across departments; a human resources information system stores employee data and HR processes; a supply chain management system optimizes the flow of goods and information from suppliers to customers. They may touch customer data in some contexts, but their primary goals aren’t about managing ongoing customer relationships and buying behavior the way a CRM does.